Café facade at dusk with an illuminated KAARNA sign
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  2. Kaarna: café identity and illuminated sign
Concept project

Kaarna: café identity and illuminated sign

A concept project for a fictional café and bakery: a warm identity, an illuminated facade sign and applications on cups and business cards.

Fictional concept project. Fictional project. Not real client work. The Norel images on this site are AI-generated concept images.

Services in this project

01

Starting point

An empty, rusty sign panel tells passers-by nothing. The facade is good, but the name is missing.

Facade before: an empty, rusty sign panel

02

Identity

Kaarna’s identity is built on dark bark brown, birch white and warm gold. A wide typeface reads well from a distance.

Kaarna concept identity board: logo, colours, cup and business card

03

Illuminated sign

Warm-white illuminated letters go on a dark sign panel. The sign is composited onto the existing facade.

Café facade with an illuminated KAARNA sign
Concept image: the new sign is composited onto the existing facade.

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